Resolution 2024 15 - QR & Bar Code Accessibility

2024 ACB Convention

June 13, 2024

Submitted by Kim Charlson

Whereas, QR codes and barcodes are gaining traction as one of the most common ways to provide consumer information and engagement beyond what has previously been possible; and

Whereas, because of their increasing use across packaging and non-packaging touchpoints, many different non-standard QR and barcode options are being introduced by various companies, public entities and individuals; and

Whereas, individuals who are blind or have low vision are unable to use, or are having difficulty using and identifying products on store shelves independently, or reading specific product information; and

Whereas, new 2D QR and barcode technologies presently under consideration by GS1, an international organization representing major manufacturing companies, has responded to increasing industry pressure to update current standards to provide more product and consumer engagement information (including QR and barcode data) and to leverage key product identifiers such as GT9 and product serial numbers; and

Whereas, the 1D standard includes specific language regarding disability access; and

Whereas, the proposed GS1 2D barcode/QR code guideline/standard scheduled for adoption and rollout in 2027 does not currently include disability access language; and

Whereas, the absence of such disability access language could result in QR and barcodes being inaccessible and unusable by people who are blind or have low vision;

Now, therefore, be it resolved by the American Council of the Blind in convention assembled virtually that the American Council of the Blind call upon GS1, and any other international standard-setting bodies, to incorporate accessibility compliance requirements into any future QR and barcode standards; and

Be it further resolved that ACB seek the support and collaboration of the World Blind Union to move this issue forward in the international space.

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